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Mike Tarrani
Linda Zarate
Kate Hartshorn

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Thursday, April 11, 2002


New Discoveries. I'm not-so-patiently awaiting the June publication of The Weblog Handbook by Rebecca Blood. Although weblogs have some major drawbacks as knowledge management tools, such as the difficulty in organizing and cross-referencing information for near-transparent retrieval, they do have a place in the knowledge ecology. Ms. Blood's weblog, Rebecca's Pocket shows that she is an articulate writer and socially-aware thinker who understands technology and its uses. She was also the subject of a recent Fast Company article by Anni Layne Rodgers titled Targeted Serendipity. The article piqued my interest in the book and got me thinking about how weblogs fit within the overall scheme of knowledge management. The jury [of my mind] is still out on this one.

Opportunity. Winston Churchill is quoted as saying, The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. This goes to the heart of knowledge management, as well as competitive and business intelligence. It is also the clear message in the 14-page paper titled Identifying Web-Based Opportunities. Churchill was a great wartime leader during World War II, but the master of warfare, Sun Tzu, has been a major influence for over 2000 years. Here is a quote from his timeless The Art of War that applies to the unbloody battlefields of business as much as it does to the killing fields of military conflict: If you know the enemy and know yourself you need not fear the results of a hundred battles.. Knowing your enemy, and your competitor is your enemy, will give you advantage - assuming that you also understand your own strengths and weaknesses.

Internet Integration in Business Marketing Tactics is a step in the right direction for leveraging intelligence. Of course, it's all about survival, making Strategic "Morphing" and the Survivability Of E-Commerce Firms a good source of tactical and strategic ideas. Remember, though, that you need to know yourself as well as your competitor. In that respect it's about measuring your performance, and A Framework for Developing E-Business Metrics Through Functionality Interaction provides viable approaches.

Back to the Future. We are still impacted by a large list of action items and a shortening timeframe. Mike and I are trying to clear the highest priority items before we leave for a short project in Kuwait, and we are also preparing for a pending project in India. That makes for an exciting life, but also for a hectic schedule. In the coming weeks our entries here will be short, so bear with us - we're juggling many balls at the moment.